Imagine you’re a business owner looking to move to a new office location; would you really pick a building that didn’t include fiber-optic internet options? Tenants have competitive performance needs when it comes to speedy and reliable connectivity, and underestimating the importance of fiber is a critical mistake.
Reliable internet connectivity is a key consideration for modern businesses choosing an office space. That means fiber internet is a no-brainer for buildings looking to competitively position their locations to tenants. Fiber-optic line based internet providers bring enormous value to buildings by enabling them to support modern applications and systems with fast, reliable internet that can scale with a building’s future technology needs.
Tenants are making tactical decisions about how and where to position their business—that means connectivity is a priority, from competitive startups to enterprise level companies. Although there are a few types of internet connectivity available, future-forward businesses tend to value buildings with an infrastructure that can support their team and their workload; that means high reliability, high bandwidth, and low latency. (Try working with business critical billing software or anything in Adobe Creative Suite on laggy internet.) From marketing agencies to law offices, fiber internet infrastructure allows carriers to offer flexible plans that meet the connectivity needs of businesses of all types and sizes.
In terms of leasing space in your building, fiber connectivity is also a powerful marketing tool. You can attract a greater variety of tenants across diverse verticals by showing that your building values technology and is proactively partnering with modern providers to make it a reality. Without fiber options in your building, you risk alienating the most desirable echelon of commercial tenants.
Landlords and building management companies are often concerned about the invasiveness of a fiber provider’s installation. On-site telecom work of any kind can sometimes feel equivalent to hassle: coordinating access with the provider, arranging access to the telco room, installing services to specific floors… However, new passive fiber technology has a significantly smaller footprint than legacy infrastructure, requiring less frequent support AND shorter deployment times. In other words, fiber is an investment in the future that will likely reduce tenant complaints and actually incentivize them to stay in your properties.
If the journey of a thousand miles begins with one step, then the path to creating larger connected building portfolios begins with installing fiber internet into building number one. By implementing fiber-optic internet in a single building, you’re effectively laying the groundwork for a more robust connected network for your tenants across multiple buildings. Fiber is the backbone of connected infrastructure: it’s the next-gen network that already powers tons of cutting-edge buildings, so it’s appealing to businesses that want integrated applications in their office environments. Installing fiber internet in your buildings will help keep your portfolio one step ahead of tenant demands.
In a longer journey, fiber offers unique incentives for tenants to set up secondary offices within your portfolio. With the proliferation of network tech like multi-site layer 2, transport, and dark circuits, it has become attractive for tenants to seek expansion offices within the same portfolio IF it is connected by the same carrier with fiber back to a single data center. The management company can also reap the benefits of centralization and deploying connected equipment to manage the entire portfolio, without taking up a single square foot of space at any building.
(Need more information on tech-marketing speak? Get savvy on essential IT terms on our blog!)
Finally, one of the most exciting value propositions landlords are uncovering by bringing fiber to their buildings is in carrier marketplace services. By working with Pilot and installing our service at locations, you’re positioned to attract wireless, dark fiber, and other connectivity partnerships. For example, many of the large carriers and tower companies are constantly looking for rooftops and lobbies to deploy small cells. Having a robust fiber backhaul to the nearest data center might make a once-unused space a source of revenue generation at your property. This is one example of many useful services that fiber can power, and enable your building to maximize its potential.
Still doubtful that fiber is a worthwhile investment for your building? Here’s a breakdown on the mechanics of fiber-optic internet and how it brings a safer, faster, and more reliable experience to your tenants.
The future is connected. Is your building ready? Contact us directly to learn more about implementing faster internet in your building with fiber today.
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